How does Orbitype define and apply ICP scoring criteria?

You define your ICP as structured data in Orbitype — a set of criteria with weights and thresholds. AI agents evaluate each lead against these criteria using the enriched data in your database and produce a score from 0 to 100 with a written rationale. You can adjust criteria at any time and trigger a re-score of your full database. The scoring logic is transparent, auditable and fully under your control — not a black-box algorithm.

What data does ICP scoring use?

ICP scoring in Orbitype uses all enriched data stored in your central database: company size, industry, tech stack, funding stage, hiring activity, LinkedIn profile data, engagement history, web crawl results and any custom fields you define. Because everything is in one database, the scoring model has the complete picture — not just the fields that happened to sync from one tool to another.

Can ICP scoring trigger automatic actions in the pipeline?

Yes. When a lead receives a score above your threshold, a database trigger fires and routes the lead to the appropriate next step — LinkedIn connection request, email sequence, rep assignment or calendar booking. Below threshold leads are automatically moved to a nurture sequence or archived. The entire qualification and routing process runs without human intervention, so your team only touches leads that are already pre-qualified.

ICP Scoring

Stop Guessing.
Start Scoring.
Stop Guessing. Start Scoring.

Your reps spend time on leads that will never close. The problem is not effort — it is prioritization. Orbitype scores every lead against your ICP automatically, using enriched data from your central database, so the best opportunities always rise to the top.

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ICP scoring only works when it is based on complete, current data — and that requires a central source of truth. If your lead data is split across Apollo, HubSpot and a spreadsheet, your scoring model is working with an incomplete picture. Orbitype centralizes all lead data — firmographics, tech stack, intent signals, LinkedIn activity, engagement history — in one Postgres database. AI agents score every lead against your defined ICP criteria and write the score back to the record automatically. High-fit leads get routed to outreach immediately. Low-fit leads get deprioritized or filtered out. Your pipeline contains only the deals worth working.

Your ICP. Your scoring model. Fully automated.

Questions about ICP scoring with Orbitype

: You define your ICP as structured data in Orbitype — a set of criteria with weights and thresholds. AI agents evaluate each lead against these criteria using the enriched data in your database and produce a score from 0 to 100 with a written rationale. You can adjust criteria at any time and trigger a re-score of your full database. The scoring logic is transparent, auditable and fully under your control — not a black-box algorithm.
: ICP scoring in Orbitype uses all enriched data stored in your central database: company size, industry, tech stack, funding stage, hiring activity, LinkedIn profile data, engagement history, web crawl results and any custom fields you define. Because everything is in one database, the scoring model has the complete picture — not just the fields that happened to sync from one tool to another.
: Yes. When a lead receives a score above your threshold, a database trigger fires and routes the lead to the appropriate next step — LinkedIn connection request, email sequence, rep assignment or calendar booking. Below threshold leads are automatically moved to a nurture sequence or archived. The entire qualification and routing process runs without human intervention, so your team only touches leads that are already pre-qualified.

Let AI decide who is worth your time. Then act on it automatically.

Define your ICP once. AI agents score every lead against it using your enriched central database. High-fit leads route to outreach automatically. Your team closes, not qualifies. Register now or read the documentation.

Stop Guessing.Start Scoring.Stop Guessing. Start Scoring.

Your reps spend time on leads that will never close. The problem is not effort — it is prioritization. Orbitype scores every lead against your ICP automatically, using enriched data from your central database, so the best opportunities always rise to the top.

Your ICP. Your scoring model. Fully automated.

Questions about ICP scoring with Orbitype

Let AI decide who is worth your time. Then act on it automatically.

Stop Guessing.
Start Scoring.
Stop Guessing. Start Scoring.